Mobile research with mQuest®: get more interviews and conduct interviews more quickly.
Whether at events or at the POS: to score points in a face-to-face interview, you have to eliminate two obstacles. First, you must activate the target audience. Which is much more effective using mobile questionnaires on modern devices. Second, each interview must run quickly – and to completion, naturally.
Both are quite easy to achieve:
- mQuest® runs smoothly on all modern devices, such as tablets and smartphones.
- Questionnaires are structured to be self-explanatory.
- Automatic plausibility checks as well as quota management prevent repetitions and doubling, which saves time.
- Various question types, such as matrix, slider, ranking and much more, enable targeted surveys.
The survey software mQuest® also fulfils all additional requirements for your successful survey at the POS or at events:
- Less complications for you: training sessions only require a small amount of time.
- You can react directly: Questionnaires can be modified on short notices, and reports with representative analyses are available immediately.
- You have control: Interview length as well as start and finish of each survey can be queried, with interview location tagged via GPS.
- You are reliable: even for high interview frequencies, mQuest® has proven its reliability over millions of past interviews.
- You can add supplemental data qualifications: surveys can be expanded using multimedia depictions.
Additional applications
Market research with mQuest® survey software is possible in almost all industries and areas. Naturally, mQuest® also offers specific benefits for mystery research as well.
